What to Share on Social Media during COVID

We’re in the middle of a global pandemic—but you have a business to run. So, how, exactly, do you strike a balanced tone and share the right content as you go about business as so-very-not usual? Today, we’re offering up 10 things wedding brands and businesses can share on social during the COVID-19 madness. Read on for our top ideas.

1. Share tips to help couples who are trying to reschedule their own weddings do so as easily as possible.

You’re a wedding pro—you’re no stranger to stress, setbacks, and shouldering the weight of unexpected emergencies. Use that to your advantage. Think through helpful tips you can share to bring some calm to couples who are scrambling to reschedule: What clauses should they look for in their venue contract? What’s the best way to postpone with vendors? What should they do if they had their heart set on in-season florals or seasonally-inspired design elements?

2. Share advice for newly engaged couples who might be starting to search for inspiration and vendors.

Capture couples who are in the midst of their vendor search by offering up advice on planning a wedding without a clear picture of what the future holds. What contracts can they sign and which should they hold off on? What to-do items can they take care of while we wait this thing out? What flowers are in season when? Which are safe bets to make versus what’s too uncertain to nail down?

3. Share creative ways your couples can announce their rescheduled date.

From pretty postcards and mailed sweet-treats to pop-ups on their wedding website, how can your couples share the news of a brand-new date or postponed nuptials with their guests? Are there stationers or other vendors you love who can craft something creative for the announcement? Show those vendors some love and mention them in the post.

4. Share your favorite testimonials about being calm and pulling off miracles—and tie them back to how you’re great at walking couples through unexpected surprises.

We’ve worked with wedding pros who’ve literally herded unruly cats at the altar, held down tents in a windstorm, and recovered engagement rings that their client accidentally flushed down the drain on the day-of (all true stories). If there’s one thing we know, it’s that wedding business owners are undeniably effective under pressure. If you have testimonials that speak to your calming presence or miraculous wedding-saving abilities (we know you do)—now’s the time to share them.

5. Share your favorite intimate elopements.

With large gatherings restricted for the foreseeable future, now is a great time to talk about your elopement offerings. Share your favorite intimate elopements, offer up advice for making an elopement feel special and stunning, and tie your content back to the idea that the only two people who need to be present on a wedding day are the two souls who are tying the knot. 

6. Share past and present rescheduling wins.

If you’ve rescheduled a wedding before due to an unforeseen event or surprise circumstance, share that story on your social channels. Let clients know that, while these waters are choppy, they’re not entirely uncharted. Explain how you seamlessly helped a couple who’s needed to postpone in the past. Likewise, if you’ve had a recent win as you’ve helped a couple reschedule due to Coronavirus, talk about that. Let clients know a seamless reschedule is possible with the right wedding pro by their side.

7. Share a story about why you got into planning weddings, your mission, and purpose.

Add some much-needed light and love to your clients’ feed with a positive story about your purpose as a wedding planner. Talk about your brand mission, what drew you to the industry, and why helping couples is so important to you.

8. Share how you are supporting other business owners in your community.

Have you teamed up with creatives or community members to help others weather the storm? Share stories about the efforts you’ve made to support other small business owners and how they can do the same—whether that means ordering a bouquet from a local florist or supporting sweet-treat delivery service from a baker.

9. Share any creative projects you are working on and/or ways you are investing in your education and skills.

Let clients know how you’re using this forced down time to brush up on industry expertise, re-energize your creative spirit, or invest in ongoing education. Remember–now is the time to reassure clients and provide some calm amongst the chaos. There’s no better way to do so than letting them know about the steps you’re taking to remain at the tip-top of your game.

10. Share any lessons you have learned from this experience.

Finally—think through what this crisis has taught you. Have you learned about the resilience of both your business and your community? Have you remembered why it’s important to slow down? Have you become reacquainted with a much-forgotten creative hobby you used to love? Have your somewhat-superhuman spring cleaning skills resurfaced? Whatever it is you’re tapping into, inspired by, working on, or curious about—share it in an authentic, transparent way with your followers.