COVID 19 | Copywriting Swipe Files for Your Website
There are very few things that feel clear at the moment, but there is one—that effective communication is crucial right now. Whether it is working with (very) stressed clients to help them reschedule their weddings, with your vendors to frantically replan your calendar of weddings, or with couples popping into your inbox in search of help, it is important to not be fumbling over your words. But, writing already isn’t your thing (and writing stressed is a hard pass). Today, then, Gillian and I wanted to put some copywriting swipe files in your hands to help you update your website. Read on, command C, and then command V what you see!
This copy is written in a way that speaks to couples who were planning their own wedding and now need help getting everything rescheduled.
Statement you can use on a pop-up or on your homepage
Feeling overwhelmed and wondering how to reschedule your celebration? Take a deep breath. We’re here to help you navigate these unchartered waters.
CTA button options:
You’ve got this
We’re here with you
Let’s do this
Statement you can use on your services page
Header Options: Listed from punchiest voice to softest. Choose yours based on the tone your brand typically uses. The paragraph below would follow the headline on your website. Personalize options you see in bold with your own service offerings or with the proper word choice.
You were planning your wedding. And then sh*t hit the fan.
Rescheduling a celebration doesn’t have to be all love lost. The team at [company name] is here to help.
You are the heart of our events. You have plenty else to worry about—we’ll reschedule your celebration.
From rescheduling with your venue and coming up with alternatives for seasonal items to understanding contracts and communicating with vendors on your behalf—we’re/our team is/[company name] here to help you navigate postponing your wedding as seamlessly as possible/without any love lost/with ease. You worry about staying safe and celebrating your love story at a later date—and we’ll shoulder the rest.
CTA button options:
Reach out to our team
Let’s schedule a chat
We’ll get through this
This copy speaks to inquiring couples (they can be couples who were going to start their vendor search or couples who need help rescheduling).
Statement you can use on your contact page
Content: Personalize options you see in bold with the proper word choice or process.
In light of recent events...
I’m so glad/We’re so glad you’re here. Please note our/my response times might be a bit delayed as we/I guide our/my couples through rescheduling their celebrations. Know that yours is just as important to us/me and someone from our team will/I will respond within 48 hours.
If you need immediate help rescheduling, please write “URGENT” at the start of your message.
If you are curious about how this might look on your website or be formatted, here are some examples!
On a Pop-up
On Your Homepage
Feeling overwhelmed and wondering how to reschedule your celebration? Take a deep breath. We’re here to help you navigate these unchartered waters.
WE'RE HERE FOR YOU
On Your Services Page
You were planning your wedding. And then sh*t hit the fan.
From rescheduling with your venue and coming up with alternatives for seasonal items to understanding contracts and communicating with vendors on your behalf—we’re here to help you navigate postponing your wedding as seamlessly as possible. You worry about staying safe and celebrating your love story at a later date—and we’ll shoulder the rest.
WE'LL GET THROUGH THIS
On Your Contact Page
In light of recent events...
I’m so glad you’re here. Please note my response times might be a bit delayed as I guide my couples through rescheduling their celebrations. Know that yours is just as important to me and I will respond within 48 hours.
If you need immediate help rescheduling, please write “URGENT” at the start of your message.
