The Nouveau Romantics:
Content Strategy
Website copywriting by GG Copywriting
Liz is a lauded wedding planner who was long overdue for a new website—her portfolio includes a wedding at Martha Stewart’s home after all! So, she needed a complete overhaul of her copy and for it to reflect the extraordinary nature of her events and couples. The result? Website copy that is rich but approachable and makes it clear she is capable of just about anything.
Excerpts from her website.
You’re not interested in the status quo—and neither are we.
You have discerning taste and a demanding schedule. You need a destination wedding planner you can trust, not just to understand and uphold the integrity of your vision—but to elevate it to a place of pure artistry.
As the path to the wedding of your wildest dreams unfolds, you deserve an unwavering ally who can ensure the journey is entirely effortless and anything but all-consuming.
The goods news? You’ve officially found one.
To the ends of the earth…and always to the beat of your own drum.
Yours is a spirit that’s rare and untamed. You don’t honor tradition by following it blindly—but by elevating it to new heights and adding a bit of the “bold” to the “timeless”. You don’t just want any wedding. You want a magical wedding in a meaningful location. You want your wedding.
There’s more!
Expect Magic:
Content Strategy
Website copywriting by GG Copywriting
Less than a year after Gillian and I delivered copy for Liz’s wedding planning business, she reached out about another business baby! Expect Magic is more than a passion project for Liz—she told me this was about putting a part of herself out there that very few people knew about. Her goal was to be be transformative. In the end, we planned out and wrote copy that is empowering, real, and lets the reader know there is magic on the other side.
Excerpts from the website.
Real-world self discovery for women seeking way more.
You’ve held your world together for a lifetime, but those strong shoulders of yours are starting to buckle under the pressure—and cruising in the lane of the status quo isn’t quite doing it for you. Deep breath. Autopilot off. We’re here to provide an approachable portal to the magic you’re missing out on.
Make it happen.
Our belief is a simple one: when women live true to their nature, the world benefits profoundly. When we lean into our intuition and connect with ourselves in ways we were never taught—we’re able lead playful lives, build healthy relationships, raise kind children, and create compassionate communities.