My Favorite Marketing Episodes of the Pretty Okay Podcast

While I spend most of my days writing (if you know me), you know I love to talk shop. Want to talk about your idea for a new business and what it takes to get it off the ground? I’m in. Need to bounce ideas around before committing one to a plan? Here for it. Looking for advice to help light a fire or become a better marketer? Pretty much my favorite thing. So today, instead of writing a bunch of marketing tips, I wanted to share my favorite marketing episodes of the Pretty Okay Podcast—so I could get my talk on. Grab your headphones and tune in!

Even if you have great intuition, you need to know the numbers behind your business! In this episode, Sam and I talk about our love affair with Google Analytics, why you need it, and what numbers you should be looking at from a marketing perspective.

Don’t know where to start when it comes to setting an actual marketing strategy for your business? Then this episode is for you—tune in to learn about customer maps, what tools you have in your toolbox, and the KPIs to track.

Reduce, reuse, RECYLE your content! Actually back up for a second because you can only do those things when you’re being smart about the content you are creating in the first place. Dive into the topic of content (read: all the stuff you need to create in order to feed the marketing monster), how to be efficient with your time, and smart about how you put it to use.