How to Write Copy for Micro Wedding Services
In a time of challenge, it has been exciting to see how wedding pros around the world are thinking outside of the box. From figuring out how to provide services virtually or at a distance to coming up with innovative ways to turn your knowledge into digital products, 2020 is surely going to be one of the most transitional (and transformational) years of our lifetime. And, if you are in the midst of brainstorming ways to make changes in your business that will allow you to adapt to the changing landscape of weddings, you might be one of the many pros looking to add “micro weddings” to your services. Today, then, we wanted to help you effectively communicate this new service of yours by helping you get it up on your website quickly. Read on for our tips and copy examples to help you write a service description for micro weddings.
Before you start writing
It is important to realize that adding this service isn’t like when you first wrote your services page or even when you updated it before last booking season. Because, when it comes to adding micro wedding services to your repertoire, you’re doing it at the same time as nearly every other wedding pro in the world. You cannot simply say, “I plan/photograph/do flowers for/bake cakes for micro weddings,” and call it a day. You have to be able to clearly communicate how you are different while simultaneously educating couples about what the hell a micro wedding is (maybe even yourself, too). So, before you dive in, ask yourself:
Are you offering services for elopements, micro or intimate weddings?
What are the caps on guest counts?
Are you becoming a single point of contact for the couple and subbing out the work (all of the invoices would pass through you and then you would pay other vendors)?
How much will people be spending on their wedding even if it is micro?
Is this still like your services as people know them where couples can have all the bells and whistles just with fewer guests?
Are you going to share pricing on your website even if you don’t for other services?
I am sure those questions just sent you spiraling down a rabbit hole of questions (sorry!) but my point is to emphasize the importance of having strong boundaries that you can communicate early because you don’t want to find yourself being asked to do things that are out of scope.
Making a plan for optimizing it
As I mentioned before, you are one of a lot of wedding pros rushing to add micro wedding services to their website but, you know what? Not everyone is going to make sure that they optimize their new copy. So, this is an opportunity to establish yourself as one of the leaders for couples who are searching on the internet. Here is your SEO to-do list:
Figure out which keyword(s) and phrases you want to target (ex. micro weddings, intimate weddings, elopements, etc.)
Use it in the headline you write for the service (formatting it as an H1 or H2 tag in your settings) as well as in the body of your paragraph
If you are including an image next to the copy for this service, be sure to change the file name (ex. your-business-name-lake-tahoe-micro-wedding-planner)
Write a blog post to announce the new service so that you have an optimized URL on your website. Use your keyword in the title, the url, change your image file names, and definitely use it in the copy 2 or 3 times (bonus points if you link the keyword to your services page)
Okay, now you’re writing the blurb
This is why you’re here. Because you need to get these services turned up ASAP and you have no idea where to start with writing it. Here are some templates to get you started, as well as an example of how you can lay it all out on the services page of your website.
Intro Sample 1: Short Form
Purposeful, personalized Lake Tahoe micro weddings for couples seeking a seamless, fuss-free process. (Because a celebration is still at hand!)
Formula for Sample 1:
[ 1-2 words describing your services] [location SEO keyword] for couples seeking a/an [ 1-2 words describing your client experience”] process. [option to add a playful statement here if it’s in line with your brand voice]
Intro Sample 2: Long Form
Let’s get you lovebirds married! Your marriage is still cause for celebration, even if it has to look a little different. As a seasoned team of Lake Tahoe wedding planners, we’re here to help you plan an intimate wedding that is still full of joy. That’s why we offer high-touch, customizable micro wedding packages for couples who won’t let a big speed bump get in the way of their Big Day. Browse our offerings below—and then get ready to celebrate (we’ll pop a bottle of champagne in the post to you).
Formula for Sample 2:
[Option to add a playful statement here if it’s in line with your brand voice. ] Your marriage is still cause for celebration, even if it has to look a little different. As a [word for describing your team] team of [location SEO keyword], we’re here to help you plan an intimate wedding that is still full of joy. That’s why we offer [ 1-2 words for describing your services] micro wedding packages for [ 1-2 words for describing your ideal client ] couples who won’t let an albeit big speed bump get in the way of their BIG Day. Browse our offerings below—and then get ready to celebrate (we’ll pop a bottle of champagne in the post to you).
