Branding Project : Fitz Consulting

I recently wrapped up a branding project for Fitz Nonprofit Consulting – a nonprofit consulting firm specializing in fundraising, board development, and strategic planning.

When President, Renee Fitzgerald, reached out to me in need of a rebrand, I was excited to take on this project. Renee is an extremely talented business women working in the nonprofit space and she deserved a brand that reflected that. So, we started by putting together a mood board that captured her Jackie-O meets Kate Spade style.

TAYLRD Media and Designs Fitz Nonprofit Consulting

Renee wanted a logo that was professional and stylish, and that had some movement to it. (When we started the project, she was in the process of changing her business name from RCH Nonprofit Consulting, hence the lack of “Fitz” in the first design round.)

TAYLRD Media and Designs Fitz Nonprofit Consulting

Being a fashion forward woman, Renee was drawn to option number 4 (it was inspired by the fictional business “About the Fit” one of her favorite movies, The Intern). So armed with her feedback, I worked the design to be more refined and colorful.

TAYLRD Media and Designs Fitz Nonprofit Consulting

As we were finalizing the design (she chose design number 5), Renee had settled on a new business name – Fitz Nonprofit Consulting. So, my challenge for the last design round was to translate the RCF logo she loved to reflect the new name. I finished up by creating a few branded icons for Renee to use when updating her website, new business cards for herself and her team, as well as a branded cover page for all of her project proposals.

TAYLRD Media and Designs Fitz Nonprofit Consulting

In the end, Renee ended up with a sophisticated brand that is as professional as it is fun. I am so excited about how this turned out and am even more excited for Fitz Nonprofit Consulting to continue to impact the nonprofit world – with even more style!

TAYLRD Media and Designs Fitz Nonprofit Consulting